Example course layout for B.I. in Marketing
* – course offered during Summer Semester
** – course only offered that semester
Fall Semester (15 Credit Hours) |
ECON 1010 Introduction to Microeconomics |
*ENGL 1310 Rhetoric & Writing 1 |
**ENTP 1000 Intro to Entrepreneurship |
MATH 1040 College Algebra OR MATH 1110 Linear Algebra |
GPS 1010 Gateway Program Seminar |
Spring Semester (15 Credit Hours) |
ECON 2020 Introduction to Macroeconomics |
INFS 1100 MS Office Applications & PC Basics |
**INOV 1010 The Innovation Process |
MATH 1120 Calculus for Business & Economics |
Natural Science Course |
Fall Semester (15 Credit Hours) |
ACCT 2010 Financial Accounting |
COMM 2010 Communication in Workplace OR COMM 2100 Public Speaking |
**BLAW 2010 Business & Intellectual Property Law |
QUAN 2010 Business Statistics |
INOV 2010 Innovation Team: Analyze & Report OR Cross Discipline Core Course |
Spring Semester (15 Credit Hours) |
ACCT 2020 Managerial Accounting |
QUAN 2020 Process & Statistics-Based Decisions |
**INOV 2100 Tech Writing, Proposals & Presentations |
INOV 2010 Innovation Team: Analyze & Report OR Cross Discipline Core Course |
Social Science Course |
Fall Semester (15 Credit Hours) |
FNCE 3050 Basic Finance |
MGMT 3300 Introduction to Management & Organization |
MKTG 3000 Principles of Marketing |
Humanities Course |
INOV 3010 Innovation Team: Research & Execute OR Cross Discipline Core Course |
Spring Semester (15 Credit Hours) |
INFS 3000 Introduction to Management Information Systems |
OPTM 3000 Fundamentals of Operation Management |
Marketing Area of Emphasis Course |
Marketing Area of Emphasis Course |
INOV 3010 Innovation Team:Research & Execute OR Cross Discipline Core Course |
Fall Semester (15 Credit Hours) |
BUAD 4000 Business, Government & Society |
Marketing Area of Emphasis Course |
Marketing Area of Emphasis Course |
Cross Discipline Core Course |
INOV 4010 Innovation Team: Design & Lead OR Cross Discipline Core Course |
Spring Semester (15 Credit Hours) |
**ENTP 4500 Entrepreneurship & Strategy |
Marketing Area of Emphasis Course |
Marketing Area of Emphasis Course |
Cross Discipline Core Course |
INOV 4010 Innovation Team: Design & Lead OR Cross Discipline Core Course |
These courses replace the Marketing Area of Emphasis Course |
Must Take |
MKTG 3300 Marketing Research |
MKTG 4650 Promotion Management & Strategy |
MKTG 4800 Marketing Planning & Strategies |
Choose 3 of the Following |
MKTG 4400 Service Management & Marketing |
MKTG 4500 Retailing Strategy |
MKTG 4510 Sports Marketing |
MKTG 4550 Contemporary Issues in Marketing |
MKTG 4600 Business to Business Marketing |
MKTG 4700 Internet Marketing & Social Media |
MKTG 4850 Marketing Analysis & Planning Project |
MKTG 4900 International Marketing |
MKTG 4960 Internship in Marketing |