Example course layout for B.I. in Marketing
* – course offered during Summer Semester
** – course only offered that semester
| Fall Semester (15 Credit Hours) |
| ECON 1010 Introduction to Microeconomics |
| *ENGL 1310 Rhetoric & Writing 1 |
| **ENTP 1000 Intro to Entrepreneurship |
| MATH 1040 College Algebra OR MATH 1110 Linear Algebra |
| GPS 1010 Gateway Program Seminar |
| Spring Semester (15 Credit Hours) |
| ECON 2020 Introduction to Macroeconomics |
| INFS 1100 MS Office Applications & PC Basics |
| **INOV 1010 The Innovation Process |
| MATH 1120 Calculus for Business & Economics |
| Natural Science Course |
| Fall Semester (15 Credit Hours) |
| ACCT 2010 Financial Accounting |
| COMM 2010 Communication in Workplace OR COMM 2100 Public Speaking |
| **BLAW 2010 Business & Intellectual Property Law |
| QUAN 2010 Business Statistics |
| INOV 2010 Innovation Team: Analyze & Report OR Cross Discipline Core Course |
| Spring Semester (15 Credit Hours) |
| ACCT 2020 Managerial Accounting |
| QUAN 2020 Process & Statistics-Based Decisions |
| **INOV 2100 Tech Writing, Proposals & Presentations |
| INOV 2010 Innovation Team: Analyze & Report OR Cross Discipline Core Course |
| Social Science Course |
| Fall Semester (15 Credit Hours) |
| FNCE 3050 Basic Finance |
| MGMT 3300 Introduction to Management & Organization |
| MKTG 3000 Principles of Marketing |
| Humanities Course |
| INOV 3010 Innovation Team: Research & Execute OR Cross Discipline Core Course |
| Spring Semester (15 Credit Hours) |
| INFS 3000 Introduction to Management Information Systems |
| OPTM 3000 Fundamentals of Operation Management |
| Marketing Area of Emphasis Course |
| Marketing Area of Emphasis Course |
| INOV 3010 Innovation Team:Research & Execute OR Cross Discipline Core Course |
| Fall Semester (15 Credit Hours) |
| BUAD 4000 Business, Government & Society |
| Marketing Area of Emphasis Course |
| Marketing Area of Emphasis Course |
| Cross Discipline Core Course |
| INOV 4010 Innovation Team: Design & Lead OR Cross Discipline Core Course |
| Spring Semester (15 Credit Hours) |
| **ENTP 4500 Entrepreneurship & Strategy |
| Marketing Area of Emphasis Course |
| Marketing Area of Emphasis Course |
| Cross Discipline Core Course |
| INOV 4010 Innovation Team: Design & Lead OR Cross Discipline Core Course |
These courses replace the Marketing Area of Emphasis Course
|
| Must Take |
| MKTG 3300 Marketing Research |
| MKTG 4650 Promotion Management & Strategy |
| MKTG 4800 Marketing Planning & Strategies |
| Choose 3 of the Following |
| MKTG 4400 Service Management & Marketing |
| MKTG 4500 Retailing Strategy |
| MKTG 4510 Sports Marketing |
| MKTG 4550 Contemporary Issues in Marketing |
| MKTG 4600 Business to Business Marketing |
| MKTG 4700 Internet Marketing & Social Media |
| MKTG 4850 Marketing Analysis & Planning Project |
| MKTG 4900 International Marketing |
| MKTG 4960 Internship in Marketing |
