The Bachelor of Innovation (BI) degree in Digital Media  prepares graduates for work in increasingly connected fields such as multimedia and social media marketing, graphic design, video and audio creation and editing, animation, web design and more.  This degree strategically integrates courses from several departments and programs including Communication, Visual Arts, English/Professional Technical Writing and Music along with the BI curriculum. This degree is structured so that students will learn how to design, create, produce, and evaluate communication materials for diverse audiences and user mediums.  In addition, they will gain knowledge and practice with other concepts in communication, business, and entrepreneurship.

The major is composed of courses from four distinct areas: Communication, English and Professional Technical Writing, Music, and Visual Arts. These areas are combined with LAS Area Requirements, the Innovation core curriculum, and one of four cross-discipline core (Business, Creative Communication, Engineering, Globalization). In the Digital Media core, from the Communications Department students learn communication principles related to writing for media, marketing skills as well as digital film and video production; Within the English/Professional Technical Writing program students learn skills related to document design and technical writing; from the Music and Visual Arts programs in the Department of Visual and Performing Arts students learn audio engineering, computer music production, digital art and imaging.  The Innovation core introduces students to entrepreneurship, grant and proposal writing, and invaluable team projects with regional organizations. The Cross-Discipline Core includes business, creative communication*, engineering technology, or globalization. (* CC core is not available to LAS students.)

The Innovation and Cross-discipline requirements make the Digital Media major unique because students learn the artistic and technical sides of this field along with business and entrepreneurial skills. The Digital Media major is different from other programs in the country through the BI core classes in innovation, entrepreneurship, grant and proposal writing, and collaborative team projects working directly with other BI students from across the BI degrees. UCCS graduates with a BI in Digital Media will have a distinct advantage over communication graduates from other institutions.


Digital Media Required Courses / 24 Credits 

Credits Course Number Course Title
3 COMM 2250 Introduction to Film and Video
3 COMM 2900 Writing for the media
3 COMM 3350 Integrated Marketing Communication
3 COMM 3460 Digital Film Editing
3 TCID 3130 Web and Print Document Design
3 COMM 2250 Introduction to Film and Video
3 TCID 3140 Iterative Design Projects
3 MUS 2150 Intro to Audio Engineering
3 VA 2100 Digital Art & Design


Digital Media Electives (Students choose 4 courses, 12 credits) 

Credits Course Number Course Title
3 COMM 3400 Digital Communication Technology
3 COMM 4010 Privilege and Oppression
3 TCID 3860 UX Research Methods
3 TCID 3860 UX Design Principles
3 ENGL 4870 Rhetoric of Social Media
3 MUS 2150 Computer and Electronic Music I
3 VA 2150 Beginning Digital Photography
3 VA 3200 Video Art
3 VA 1030 Digital Foundations


LAS General Education Requirements / 36

Credits Course Number Course Title
9 Humanities Choice of approved classes
9 Social Science Choice of approved classes
3 Qualitative Quantitative Choice of approved classes
6 ENGL 1310 / 1410 Rhetoric & Writing I: Academic Reading & Analytical Writing // Rhetoric & Writing II: Argument & Research
9 Includes: Cultural Diversity, Global Awareness, Oral Communication

Innovation Core 24 Credits

Credits Course Number Course Title
3 ENTP 1000 Introduction to Entrepreneurship
3 INOV 1010 The Innovation Process
3 BLAW 2010 Business/Intellectual Property Law
3 INOV 2100 Technical Writing, Proposals and Presentation
3 INOV 2010 Innovation Team: Analyze and Report
3 INOV 3010 Innovation Team: Research and Execute
3 INOV 4010 Innovation Team: Design and Lead
3 ENTP 4500 Entrepreneurship and Strategy


Cross-Disciplinary Core / 15 credits

Students choose ONE concentration**

Business (not for business students)

Course Number and Title Credits Pre-requisites/Co-requisites
ECON 1010 – Intro to Microeconomics 3
ACCT 2010 – Intro to Financial Accounting (or) 3 Math 1040 or higher
ECON 2020 – Intro to Macroeconomics 3
MGMT 3300 – Intro to Management & Organization 3
Choose two from: 6
ECON 2020 – Intro to Macroeconomics 3
ACCT 2020 – Intro to Managerial Accounting 3 ACCT 2010
OPTM 3000 – Fundamentals of Operations Management 3 Permission number needed
MKTG 3000 – Principles of Marketing 3 Permission number needed
MKTG 3400 – Personal Selling and Sales Management 3 MKTG 3000
MKTG 4400 – Service Management and Marketing 3 MKTG 3000, Junior standing
MKTG 4500 – Retailing Strategy 3 MKTG 3000, Junior standing
MKTG 4510 – Sports Marketing 3 MKTG 3000, BUAD 3000, Junior standing
MKTG 4650 – Promotion Management and Strategy 3 MKTG 3000, Junior standing
MKTG 4650 – Promotion Management and Strategy 3 MKTG 3000, Junior standing
MKTG 4700 – Internet Marketing and Social Media 3 MKTG 3000, Junior standing
MKTG 4900 – International Marketing 3 MKTG 3000, Junior standing
FNCE 3050 – Basic Finance 3 Permission number needed
MGMT 3900 – Improving Personal and Team Creativity 3 Junior standing
MGMT 4370 – Organizational Development and Change 3 MGMT 3300, Junior standing
MGMT 4110 – Experiences in Leadership 3 MGMT 3300, Junior standing
Total 15

Creative Communication (not for communication students)

Course Number and Title Credits Course Number and Title
COMM 3440 – Leadership Communication 3 Choose two from:
Choose one MUS course 3 MGMT 3900 – Improving Personal and Team Creativity
Choose one from: 3 COMM 1020 – Interpersonal Communication
VA 1010 Beginning Studio 2D COMM 2010 – Oral Communication in the Workplace
VA 1020 Beginning Studio 3D COMM 2250 – Introduction to Film and Video
VA 1040 Beginning Drawing COMM 3100 – Directing for Film and Television
VA 2000 Special Topics COMM 3280 – Intercultural Communication
VA 2100 Digital Imaging COMM 4220 – Creative Communication
VA 2110 Introduction to Photography ENGL 2050 – Introduction to Creative Writing – Fiction
VA 2150 Beginning Digital Photography ENGL 3120 – Technical Editing and Style
VA 2150 Digital Photography PSY 1000 – General Psychology
PSY 3150 – Psychology of Motivation
THTR 1000 – Introduction to Theatre
THTR 2020 – Acting Workshop I
THTR 2040 – Voice and Articulation I
THTR 2050 – Improvisational Theatre
DNCE 2700 – Fundamentals of Dance

Engineering (not for engineering students)

Course Number and Title Credits
Choose one from EACH of CS, ECE, and MAEn 8 or 9
CS 1100 – Problem Solving Through Game Creation 3
CS 1150 – Principles of Computer Science 3
ECE 1001 – Introduction to Robotics 3
ECE 1411 – Intro to Logic Circuits I 2
ECE 2411 – Intro to Logic Circuits II 2
MAE 1502 – Principles of Engineering 3
MAE 1503 – Intro to Engineering Design 3
MAE 3342 – Engineering Economy 3
Choose at least 2 other engineering courses for which you meet the pre-requisites to bring total to 15 credits. You may choose courses from the list above or other College of Engineering and Applied Sciences courses. If you choose courses with less than 3 credits it may take more courses 6-7
Total 15

Globalization

Course Number and Title Course Number and Title Credits
Foreign Language
A foreign language is not required. However, you may count up to 6 credits of a foreign language (including ASL) toward the 15 credits for the Globalization cross discipline core. Up tp 6
Choose 5 from (choose 3 or 4 if including some foreign language): 9-15
ANTH 1040 Intro to Cultural Anthropology INTB 4800 International Management
ANTH 3040 Women Around the World MKTG 4900 International Marketing
COMM 3280 Intercultural Communication PHIL 3090 Philosophies of Asia
ECON 3590 Globalization PHIL 3100 Religions Around the World
ECON 3710 Comparative Economic Systems PSC 1010 Introduction to Global Politics
FNCE 4400 International Financial Management PSC 4210 International Politics
GES 1980 World Regional Geography PSC 4590 Globalization
GES 1990 Intro to Human Geography SOC 4380 Globalization and Development
GES 3400 Geopolitics WEST 3040 Women Around the World
INTB 3600 International Business WEST 3480 Global Women’s Issues
Total 15