Example course layout for B.I. in Marketing

* – course offered during Summer Semester

** – course only offered that semester

Freshman
Fall Semester (15 Credit Hours)
ECON 1010 Introduction to Microeconomics
*ENGL 1310 Rhetoric & Writing 1
**ENTP 1000 Intro to Entrepreneurship
MATH 1040 College Algebra OR MATH 1110 Linear Algebra
GPS 1010 Gateway Program Seminar
Spring Semester (15 Credit Hours)
ECON 2020 Introduction to Macroeconomics
INFS 1100 MS Office Applications & PC Basics
**INOV 1010 The Innovation Process
MATH 1120 Calculus for Business & Economics
Natural Science Course
Sophomore
Fall Semester (15 Credit Hours)
ACCT 2010 Financial Accounting
COMM 2010 Communication in Workplace OR COMM 2100 Public Speaking
**BLAW 2010 Business & Intellectual Property Law
QUAN 2010 Business Statistics
INOV 2010 Innovation Team: Analyze & Report OR Cross Discipline Core Course
Spring Semester (15 Credit Hours)
ACCT 2020 Managerial Accounting
QUAN 2020 Process & Statistics-Based Decisions
**INOV 2100 Tech Writing, Proposals & Presentations
INOV 2010 Innovation Team: Analyze & Report OR Cross Discipline Core Course
Social Science Course
Junior
Fall Semester (15 Credit Hours)
FNCE 3050 Basic Finance
MGMT 3300 Introduction to Management & Organization
MKTG 3000 Principles of Marketing
Humanities Course
INOV 3010 Innovation Team: Research & Execute OR Cross Discipline Core Course
Spring Semester (15 Credit Hours)
INFS 3000 Introduction to Management Information Systems
OPTM 3000 Fundamentals of Operation Management
Marketing Area of Emphasis Course
Marketing Area of Emphasis Course
INOV 3010 Innovation Team:Research & Execute OR Cross Discipline Core Course
Senior
Fall Semester (15 Credit Hours)
BUAD 4000 Business, Government & Society
Marketing Area of Emphasis Course
Marketing Area of Emphasis Course
Cross Discipline Core Course
INOV 4010 Innovation Team: Design & Lead OR Cross Discipline Core Course
Spring Semester (15 Credit Hours)
**ENTP 4500 Entrepreneurship & Strategy
Marketing Area of Emphasis Course
Marketing Area of Emphasis Course
Cross Discipline Core Course
INOV 4010 Innovation Team: Design & Lead OR Cross Discipline Core Course
These courses replace the Marketing Area of Emphasis Course
Must Take
MKTG 3300 Marketing Research
MKTG 4650 Promotion Management & Strategy
MKTG 4800 Marketing Planning & Strategies
 Choose 3 of the Following
MKTG 4400 Service Management & Marketing
MKTG 4500 Retailing Strategy
MKTG 4510 Sports Marketing
MKTG 4550 Contemporary Issues in Marketing
MKTG 4600 Business to Business Marketing
MKTG 4700 Internet Marketing & Social Media
MKTG 4850 Marketing Analysis & Planning Project
MKTG 4900 International Marketing
MKTG 4960 Internship in Marketing