Global and national economies are directly influenced by marketing, a dynamic and challenging activity relevant to profit and nonprofit organizations alike. Marketing is the guiding force in conceiving and designing products and services, pricing them according to perceived value in the marketplace, promoting them through advertising and personal selling to potential buyers, and providing acceptable distribution arrangements for customers. Customer-oriented planning and implementation provide the cornerstone of modern marketing techniques and strategies.

Marketing is a vital ingredient in an organization’s formula for success in effecting mutually beneficial exchanges between buyers and sellers. Because marketing is a synthesis of a wide variety of disciplines, including management, economics, psychology, statistics, and sociology, marketing classes tend to attract students that excel in creative areas, problem-solving capabilities, and strategic thinking.

Our graduates typically find career opportunities in sales, advertising,marketing research, product development, retailing, wholesaling, e-commerce and related endeavors, both domestically and internationally.
Objectives
The Bachelor of Innovation™ in Business Marketing will provide students with both the business background and skills of a classical Bachelor of Science in Business Marketing plus the technical and team skills to work on innovative projects including the ability to: (1) recognize the broader issues in engineering technology-related problems or in global innovation problems; (2) understand the business, legal and societal constraints affecting this technology; and (3) have the ability to communicate the key issues, needs, potential options, and final solution to a challenge. The program seeks to prepare students for successful careers and lifelong learning. In addition to the technical competence to be expected of a graduate with a bachelor degree in business, students will develop the critical thinking skills, multifaceted team oriented skills and basic innovation background to ensure that they can effectively compete in the changing career landscape in areas driven by innovation.

Degree Requirements
The degree requirements for the Bachelor of Innovation™ degree in Business Marketing require completion of at least 120 credit hours, participation in the Exit Interview, a minimum 2.0 grade point average in all COB courses and all courses taken at the University of Colorado. The courses for the degree are outlined as follows:

Innovation Core (27 Credits)

Cross Discipline Core (15 Credits)

English (3 Credits)

Mathematics (6 Credits)

MATH 1040 College Algebra OR MATH 1110 Linear Algebra 3
MATH 1120 Calculus for Business & Economics 3

Business Core (42 Credits)

ECON 1010 Introduction to Microeconomics 3
ECON 2020 Introduction to Macroeconomics 3
COMM 2010 Oral Communication in the Workplace OR COMM 2100 Public Speaking 3
ACCT 2010 Introduction to Financial Accounting 3
ACCT 2020 Introduction to Managerial Accounting 3
QUAN 2010 Business Statistics 3
QUAN 2020 Process & Statistics-Based Decisions 3
INFS 1100 Microsoft Office Applications & PC Basics 3
INFS 3000 Introduction to Management Information Systems 3
FNCE 3050 Basic Finance 3
MGMT 3300 Introduction to Management & Organization 3
MKTG 3000 Principles of Marketing 3
OPTM 3000 Fundamentals of Operations Management 3
BUAD 4000 Government, Law, & Society 3

Marketing Area of Emphasis (18 Credits)

Must Take 9
MKTG 3300 Marketing Research 3
MKTG 4650 Promotion Management and Strategy 3
MKTG 4800 Marketing Planning and Strategies 3
Choose 3 of the Following 9
MKTG 4400 Service Management and Marketing 3
MKTG 4500 Retailing Strategy 3
MKTG 4510 Sports Marketing 3
MKTG 4550 Contemporary Issues in Marketing 3
MKTG 4600 Business to Business Marketing 3
MKTG 4700 Internet Marketing and Social Media 3
MKTG 4850 Marketing Analysis and Planning Project 3
MKTG 4900 International Marketing 3
MKTG 4960 Internship in Marketing 3

To see a sample of class distribution over four years, click here.